Why Supermarket Advertising is So Effective for Hospitals
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Why Supermarket Advertising is So Effective for Hospitals

In a world inundated with digital advertising, physical ads may seem a bit pedestrian. But studies have shown that physical advertisements take less cognitive effort to digest and are much more likely to be recalled at a later date, even when the subject is unaided. According to a study sponsored…

Why Supermarket Advertising is So Effective for Hospitals

In a world inundated with digital advertising, physical ads may seem a bit pedestrian. But studies have shown that physical advertisements take less cognitive effort to digest and are much more likely to be recalled at[...]

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A study conducted by Amy Jo Coffey, a professor at the University of Florida, found that 73% of advertisers have used a language other than English in their advertisements. This will come as no surprise, but 93% of[...]

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The digital age has definitely revolutionized the way we approach marketing, but where does traditional media fit in this new digital landscape. Surprisingly out-of-home media, one of the oldest forms of advertising,[...]

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While the housing market has turned around and people are willing to invest in property, it’s still as hard as ever for Real Estate Agents to stand out among their peers. You have no shortage of competition, but it’s[...]

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Top 3 Budget Problems Marketers are Going to Face in 2016

1. Demand for better accountability from CEO’s and CFO’s

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3 Tips for Effective Healthcare Marketing

Marketing healthcare poses challenges that your colleagues in other industries rarely face. Steep government regulations on what you can say in your marketing messages feels like it stifles the creativity enjoyed by CPG[...]

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How Can You Increase Engagement In Your Out-of-Home Advertising

Your goal as an out-of-home advertiser is to not only reach but also to engage with a large and specific audience at a cost effective price point. Out-of-home advertising (e.g. billboards, bus wraps, and other public[...]

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